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Anti-Aging Pioneer’s Latest Book, “The Gene Makeover,” Shows Consumers New Scientific Approach to Slow the Aging Process

Fourth book by Dr. Vincent Giampapa, MD provides the latest information on healthy aging, how our unique genetic makeup effects “health span,” and new ways to improve it

Montclair, NJ – (December 3, 2007) – Dr. Vincent Giampapa, founder of the Giampapa Institute for Age Management, and Suracell, Inc. is launching a new book, The Gene Makeover. This book is the latest of several books by Dr. Giampapa on how human genetics, combined with environmental factors and lifestyle plays an essential role in healthy aging.

The Gene Makeover is now available via its own web site (www.thegenemakeover.com) and on Amazon.com (http://www.amazon.com/Gene-Makeover-Personal-Genetic-Health/dp/1591201985). Dr. Giampapa’s ground-breaking experience as one of the world’s leading medical authorities on healthy aging is showcased in this new book. For more on Dr. Giampapa, see www.suracell.com/about_us/giampapabio.aspx.

“There was a time when we were resigned to living with what we inherited from our parents: high cholesterol, high blood pressure and other conditions,” says Dr. Giampapa. “Now we have so much more information about how genes and our environment/lifestyle determine how we age, which is all outlined in The Gene Makeover.”

The Gene Makeover is designed to empower individuals to take control of their health and longevity based on understanding their own unique genetic makeup. The book highlights a number of fascinating facts about how and why we age, and how we can age more healthfully, increasing our “health span:”

· Our inherited genes influence the workings of key biological processes involved in aging. By incorporating nutritional supplements tailored to our unique genetic makeup, combined with diet and lifestyle changes, one can support the five key biological processes that are essential to healthy aging: blood sugar control, inflammation control, protection from oxidative stress, optimal gene expression related to cardiovascular health, and normal cellular repair. This directly affects our gene expression to promote optimum wellness as we age.

· The secret to healthy aging lies in our unique genetic code. The Personal Genetic Health approach, a concept coined by Dr. Giampapa, allows people to view their own “genetic deck of cards” and understand which select group of genes scientifically related to healthy aging work more or less efficiently, and where they can benefit from nutritional support to assist the genetic weaknesses, thereby contributing to healthy aging and optimizing the “health span”- the time that we live in a healthy and productive state.

· DNA cannot be changed, however the genetically-tailored program, including nutritional supplements, that Dr. Giampapa describes in The Gene Makeover can help support key biological processes critical to healthy aging, including the body’s natural process of repairing damaged DNA. These processes may not be optimized due to genetic inheritance. The book also gives startling new examples of a number of medical conditions where high rates of DNA damage are directly associated with accelerated aging.

· The book also addresses the controversial subject of severe calorie restriction, the only scientifically proven method to extend lifespan in any life form. Dr Giampapa espouses that nutrition is the most important component to supporting health. Attempting to mimic the effects of calorie restriction by enhancing nutrient density while consuming fewer calories, rather than severe deprivation, is the key to minimizing the negative aspects of aging.

The personalized nutritional support system described is the book is foundation of an exciting new nutrigenomics/cosmegenetics company, Suracell. Dr. Giampapa co-founded Suracell (www.suracell.com) in 2004. Suracell is the only company focused on health span or healthy aging through genetically tailored nutritional support. The company provides a unique system of non-invasive genetic testing, coupled with a recurring urine biomarker analysis and subsequent science-based nutritional support.

The complete program is currently available only through a network of qualified health professionals. However, consumers can take the first step in the program, consumption of Suracell’s unique AM/PM Core Nutrition daily supplements by purchasing these supplements on Suracell’s website. Then, when ready, they can fully personalize the program.

“The secret to aging well and staying healthy is simple: if you keep one cell healthy, it’s the same process to keep a trillion cells healthy,” says Giampapa. “Using this information, we can change how our genes work for us.”

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Disclaimer: "These statements have not been evaluated by the Food & Drug Administration (FDA). This product is not intended to diagnose, treat, cure or prevent any disease."